Marketing teams are under pressure to demonstrate revenue contribution. This means breaking down silos to enable data to flow, investing in the brand and being customer-centric; that is a true understanding their behaviour and needs.

We can help you achieve this.

NEW RESEARCH

The illusion of understanding

We asked 163 B2B technology decision-makers how they really understand their customers. Many are turning to AI chatbots for the answer, and it’s costing them.

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We help technology and B2B organisations better understand their customers, create powerful connections with them and nurture their journey. To drive greater revenue, satisfaction and experience, we can help you...

Become a trusted advisor

Build greater influence within your client base

Drive greater advocacy to maximise revenue

Upsell further into your existing accounts

Identify new customer opportunities

What we do

Insights and analysis

Better understand customers and prospects

Market segmentation

Increase sales and forge closer relationships with your stakeholders by gaining a deeper understanding of the markets you operate in and the types of buyers that exist.

Ideal customer profiling

Not every customer or prospect is a match for your organisation. We identify those that are, meaning the efforts of both your marketing and sales teams are focused on the organisations that can make a difference to your bottom line.

Market research

Gather deeper insights and understanding about specific industry verticals, country or region data to support your go to market strategy.

Account profiling and stakeholder mapping

With market insights to hand, we can help you apply that information to target accounts by identifying, selecting and prioritising the right accounts to include in your strategic marketing campaigns.

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Brand and positioning

Create powerful connections

Value propositions and messaging

Strong messaging that resonates with your customers and prospects has to filter through your entire organisation. We’ll help you gain traction with your audiences with a proposition that tells them exactly why they should partner with you, aligned to their unique needs.

Competitive positioning

We use deep insights gained from our unique research to push a level deeper, to interpret whether the specific needs and behaviours of your audiences are being met by the industry at large. Our goal is to uncover the white space that makes your propositions stand out.

Sales enablement

We can help you develop a narrative to truly engage and move the organisations you’re targeting. Our understanding of what customers and prospects want means we create sales narratives that strike the right chord. Our approach helps your sales teams talk to your audiences in a consultative, solution-led manner.

Brand identity

Brand is everything - it's what makes you stand out from the crowd and builds long term equity with both your customers and prospects. We help you understand the core essence of who you are and why you exist.

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Strategy and planning

Smarter planning aligned to your needs

Strategy workshop

With acquisition and retention at the core of the marketing function, we ensure the needs, pain points and goals of your audiences are identified.

Campaign strategy development

We work in partnership with you to develop campaign strategies grounded in deep, evidence-based insights that resonate with and bring successful outcomes for your entire organisation.

Customer journey mapping

We help you understand how and where people engage with your organisation, what they’re looking for, as well as the best way to reach them by mapping their journey to reach their desired outcome.

Tactical campaign planning

We develop tactical plans to be owned by marketing teams and aligned to the strategic goals of the organisation. From digital channels, through to creative content and physical events, we’ll develop a tangible and coordinated plan with your resources and marketing maturity in mind.

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Content and creative

Nurture the customer journey

Content strategy

Understanding what content to deliver and where can often feel like a hit and miss process. You need to cater for multiple buyers, different messages and numerous stages of the process, which is non-linear. Our understanding of what works will ensure your content strategy is perfectly aligned to the needs of your buyers along every step of their journey.

Thought leadership campaigns

Our skills lie in the depth of experience we have of B2B markets and the ability to identify ‘weak signals’. These seemingly insignificant, standalone pieces of data may not mean much initially, but when joined together, create powerful insights and trends that differentiate your organisation.

Editorial production

Well-written, informed content will captivate your buyer and entice them to discover more about your organisation. We pride ourselves on having a great depth of knowledge of the technology and B2B markets to deliver content that appeals to the hearts and minds of your customers and prospects.

Studio content design and production

With our deep understanding of your markets, we help you nurture the buyer’s journey, producing content assets that deliver what buyers need to fulfill their purchasing tasks. From video and animation through direct mail, webinars, podcasts, events, social and all forms of sales enablement.

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Brands we work with

Rapid7 - Nurturing the customer journey

Creating brand and thought leadership campaigns to drive awareness and leads. Regardless of the format or medium, great content that captivates and drives action begins with a great story, one that can be molded and adapted across channels.

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