As an extended part of the Rapid7 marketing teams, we support the APJ and EMEA regions on a raft of activities that all drives towards generating qualified leads. From campaign strategy through to sales enablement, thought leadership and content and creative support. 

It begins with a story

Spanning numerous mediums, we devised a strategy based on target audience needs across the security function. From Chief Information Security Officers (CISO), through to security architects and IT leads for whom security was ‘bolted’ onto their role, our content was tailored to match certain levels of understanding and needs.

Regardless of format or medium, great content begins with a great story, one that can be molded and adapted across channels, as well as multiple indutsry sectors. This includes, government, financial services, manufacturing, medical, insurance and more. Working with local country leads, a range of hero topics were identified (aligned to Rapid7 solutions), which then evolved across and into the various needs of our audience.

This covered compliance guides focused on helping organisations work their way through government guidelines, such as the Essential Eight compliance guide, to thought leadership articles, such as guiding organisations through the security challenges associated with the global pandemic. The strong industry focus continues, such as outlining actions financial services organisations can take to reduce their attack surface.