Marketing teams are under more pressure to create revenue opportunities. Yet, to be successful requires a deep understanding of your ideal customer profile, buyers and users; all of whom no longer process information in a linear fashion. Instead, they jump across a series of tasks, all of which make up their own buying jigsaw.
They need your help to piece it together.
Create powerful connections
We help b2b brands understand their customers and what is culturally relevant, combining it with differentiated messaging and value propositions, to create unique positioning and memorable points of view that deliver strong business outcomes.
Explore our services
Insights and analysis
Better understand customers and prospects
Strategy and planning
Smarter planning aligned
to your needs
Brand and positioning
Create powerful
connections
Content and creative
Nurture the customer
journey
Download our services brochure
Helping Rackspace better understand customers
The Rackspace Australia team experienced rapid growth over a number of years. Their ‘fanatical support’ message resonated well. But as the cloud market matured in Australia, feedback was that Rackspace needed more than simply a ‘support’ message.
Nurturing the customer journey for Rapid7
With a new marketing team in Australia and a need to target prospects, Rapid7 required a content strategy to help them re-engage with the market and deliver marketing qualified leads.
Insights
Responding to rapid
growth
How to target different groups of organisations based upon behaviour.
Nurturing the customer journey
Spanning events, opinion articles, case studies and email nurture campaigns.
Better understand
customers
Qualified marketing leads for sales teams and an uplift in revenue.
Becoming a global content engine
Creating content and customer campaigns for global teams.
What did you have in mind?
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