Customer understanding is vital, but so to is the ability to articulate who or what your brand and solution is and why it's unique. This is why people buy from you.
Brand and positioning
Talking a language your customers and prospects understand, and in a way that appeals to them, can be the difference between capturing their imagination or having them click onto a competitor website.
Our in-depth knowledge and experience of working with many of the world’s leading technology and B2B brands means we understand how to craft the differentiated propositions for your brand, solutions and services. We understand what makes a great story to ensure your propositions and messaging are a cut above the competition, showing the benefits you offer to the people that matter.
01
Value propositions and messaging
Creating powerful connections goes beyond your core brand voice. Strong messaging that resonates with your customers and prospects has to filter through your entire organisation. We’ll help you gain traction with your audiences with a proposition that tells them exactly why they should partner with you, aligned to their unique needs.
02
Campaign strategy
development
Changing perceptions of your brand, product or service isn’t just about analyzing the landscape to understand how your competitors position themselves. We use deep insights gained from our unique research to push deeper, to interpret whether the specific needs and behaviours of your audiences are being met by the industry at large. Our help you uncover the white space to make your propositions stand out.
03
Sales
enablement
Enablement is often the point at which sales and marketing meet. We can help you develop a narrative to truly engage and move the organisations you’re targeting. Our understanding of what customers and prospects want means we create sales narratives that strike the right chord. Our approach helps your sales teams talk to your audiences in a consultative, solution-led manner.
04
Brand
identity
Brand is everything, defining to your customers prospects who you are and what you're about. Your brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. It's your organisation's personality. With such a deep understanding of the global technology market, we can help you differentiate.
It begins with a story
Regardless of format or medium, great content begins with a great story, one that can be molded and adapted across channels.
Explore our services
Insights and
analysis
Better understand
customers and prospects
Strategy and
planning
Smarter planning aligned
to your needs
Creative and
content
Nurture the customer
journey
Helping Rackspace better understand customers
The Rackspace Australia team experienced rapid growth over a number of years. Their ‘fanatical support’ message resonated well. But as the cloud market matured in Australia, feedback from sales was that Rackspace needed more than simply a ‘support’ message.
Projects
Responding to rapid
growth
How to target different groups of organisations based upon behaviour.
Nurturing the customer journey
Spanning events, opinion articles, case studies and email nurture campaigns.
Better understand
customers
Qualified marketing leads for sales teams and an uplift in revenue.
Becoming a global content engine
Creating content and customer campaigns for international teams.
What did you have in mind?
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