Meta Strategy works with global technology organisations seeking to create better and more powerful connections. Our team has worked across numerous markets including the UK, Asia and the US. We have extensive experience, knowledge and understanding of leading technology businesses, the markets they operate in and the customers they're targeting.
Dan began his career in the early 2000's in London at Next15's Bite Communications. Here he gained huge experience working with big US software comapnies such as Oracle, Siebel, VERITAS and Symantec. In 2007, he moved to Sydney, joining WPP's Howorth Communications, leading campaigns for the likes of SAP, Samsung, Microsoft and Toshiba.
Still at WPP and with an eye of how companies were embracing new ways of marketing, Dan founded, The Factuary in 2015. Much of that time was spent working with Telstra, along with SAP and Rackspace, creating unique points of view aligned to brand and customers.
In 2019, Dan founded Meta Strategy as an independent marketing agency; embracing brand, customer understanding as part of the technology buyer's journey.
Beginning life in the UK in public relations, John provided strategic communications advice and delivered effective public affairs programmes for a range of clients including Virgin Money, the Paragon Group, Veritec, Expedia, TripAdvisor, Charterhouse Capital Partners, The Crowdfunding Forum and the UK government’s Intellectual Property Office.
In 2015, John jumped ship to Sydney where after a year working with Hill & Knowlton Strategies, he was hired by Dan to join The Factuary in the early stages of its inception in 2016. Working alongside Dan, John was instrumental in developing content for Telstra, SAP and Atlassian.
John joined Meta Strategy in January 2021, playing a major role in developing better customer understanding and content for NTT Ltd., Telstra Wholesale and Hostopia.
Better understand customers and prospects
Smarter planning aligned
to your needs
Nurture the customer
How to target different groups of organisations based upon behaviour.
Spanning events, opinion articles, case studies and email nurture campaigns.
Qualified marketing leads for sales teams and an uplift in revenue.
Creating content and customer campaigns for global teams.
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