Unique points of difference that challenge conventional thinking are few and far between. Well-written, informed content captivates buyers and entices them to discover more about the organisation. But the secret to achieving this comes from informed, thinkers who know your industry.

The Access Group, a leading provider of business software solutions and services, sought to increase customer acquisition and retention through thought leadership insights that sales and account managers could leverage during customer conversations.

Our first thought leadership campaign with The Access Group, Autonomy to the People, revealed a clear disconnect between the way organisations operate and how people want them to, favouring working styles that are less hierarchical and more autonomous. And what enables autonomy? The technology, of course. 

As a natural evolution, this year, we set out to prove how an organisation works and why it works are as vital to people as how it performs. 

Growth has become hardwired in our consciousness as hard numbers investors can see and understand, such as revenue, sales volume and profit margin. However, customers, employees and stakeholders are urging organisations to go beyond financial measurements to consider their impact on the prosperity of their people and prioritise social, psychological and ecological value creation as well as financial return.

We hypothesised that most enterprises place much of their emphasis on performance and specific metrics such as productivity or efficiency. Yet that focus can conflict with achieving the other elements of consistent, durable and long-term value creation. But to further understand the link between working models and our new, broad vision of growth, we needed to examine how employee autonomy contributes to economic, social, psychological and ecological well-being.