“YOU MAY HAVE GREAT CONTENT. BUT WHAT COUNTS IS HOW IT IS BROUGHT TO LIFE. RELATIONSHIPS ARE A TWO-WAY STREET. CONSEQUENTLY, YOUR STORIES ARE RE-TOLD, EMBELLISHED, ADDED TO AND INTERPRETED MANY DIFFERENT WAYS.” Content should attract and retain attention. Furthermore, it needs to spur action, both internally and externally for your…

“WE HAVE, EACH OF US, A LIFE-STORY. AN INNER STORY — WHOSE CONTINUITY, WHOSE SENSE, IS OUR LIVES. CONSEQUENTLY, IT MIGHT BE SAID THAT EACH OF US CONSTRUCTS AND LIVES A “NARRATIVE,” AND THAT IT IS US, OUR IDENTITIES.” We develop the strategic, creative narrative that persuades and resonates with…