This article is has been republished with the kind permission of Nicole Velik from the Ideas Bodega. People often think brainstorming is a complete waste of time and often it is. However, it can also be a highly productive and fun experience where the room is buzzing and great ideas are…
Provide ‘whole of content’ support including: Blogs, messaging, video scripts, case studies, messaging guides, discussion papers, product guides and messaging, event speaking/panel support, website content We built a number of digital capabilities including a messaging guide, digital event demos and a video game for Telstra Vantage event
A unique campaign that measured the prevalence and impact of curiosity within Australian and New Zealand organisations, specifically the impact on revenue, customer loyalty and employee satisfaction. Directly engaged over 200 Rackspace customers and prospects at five roadshows Created a microsite and developed a content plan acting as a lead…
Analysis of vendor’s go to market strategy identified that it resonated with just 11% of the market. Our customer segmentation delivered two profiles, highly suited to the vendor, totaling 51% of the market. In-depth value propositions created to provide vendor with assurance of whom they were speaking to. Whole of…
“YOU MAY HAVE GREAT CONTENT. BUT WHAT COUNTS IS HOW IT IS BROUGHT TO LIFE. RELATIONSHIPS ARE A TWO-WAY STREET. CONSEQUENTLY, YOUR STORIES ARE RE-TOLD, EMBELLISHED, ADDED TO AND INTERPRETED MANY DIFFERENT WAYS.” Content should attract and retain attention. Furthermore, it needs to spur action, both internally and externally for your…
“WE HAVE, EACH OF US, A LIFE-STORY. AN INNER STORY — WHOSE CONTINUITY, WHOSE SENSE, IS OUR LIVES. CONSEQUENTLY, IT MIGHT BE SAID THAT EACH OF US CONSTRUCTS AND LIVES A “NARRATIVE,” AND THAT IT IS US, OUR IDENTITIES.” We develop the strategic, creative narrative that persuades and resonates with…
CREATIVE STRATEGY IS ABOUT MAKING YOUR BRAND STAND FOR SOMETHING. DEVELOPING A POSITION THAT HELPS YOUR CUSTOMERS TRULY RELATE TO WHO YOU ARE.
