The B2B buyer’s journey is highly complex. Being targeted is critical.
The Complexity of B2B Buying
The 2 e’s of creative
The two e’s of creative – how you can become creative through experience and exposure.
Time – Are you forever trying to ‘find’ it?
Whenever you ask someone how they are in a working context, do you notice how often the response is “I’m so busy, I just don’t have the time to do this, I need to find the time.” Now pause for just one second. How do you find time? Time is finite. You…
Build a life, not a career
This piece was inspired by a recent profile I read of English actor, Tilda Swinton. She has built a life in acting, not a career as she puts it. Bravely, she doesn’t allow the parameters of profit and other people’s opinions to taint or inform what she does. She is truly…
Do something everyday that scares you
Doing something everyday that scares you is something I’ve always tried to live by. While each ‘boundary’ is different and personal to the individual, no matter how big or small it might be, it’s your comfort zone that you’re pushing yourself from. But is it realistic to do something that…
Measuring impact isn’t hard, but great content is just half the story
In the communications and PR world, you often hear from peers and those in the industry that it’s tough to measure the ‘hard’ impact of what we do on a business. We have generally struggled to articulate our worth tied back to actual revenue generation. As long as we stay in…
Six Tips for Business Owners
The following article was another one based on running ultra marathons. However, the more I read it, the more I thought there were lessons that could apply to running a business, so I’ve adapted it to bring out those tips. As someone who runs ultra marathons, but also a start-up, I try…
Experience is everything
I’m in the throes of moving house and as usual when you’re renting, there are a multitude of household services that require changing to a new address. Within a few hours’ I’d received two very different experiences that left me reflecting on the type of businesses they were, but importantly…
Creativity is not an office space
It’s a state of being. What do I mean by that? Far too often you hear people say, ‘He or she’s not creative’ or ‘where’s the big idea?’. Is it any wonder when you look at the workplace of today? In business speak, creativity is designed as a space, when…
Brands, Social Media and Athletes
I love sport and I love communications/social media. I’m very lucky to be able to combine the two in my working life. It also means I get a great deal of insight into how brands work with their athletes, particularly in the trail running world and using them to help promote…