In the communications and PR world, you often hear from peers and those in the industry that it’s tough to measure the ‘hard’ impact of what we do on a business. We have generally struggled to articulate our worth tied back to actual revenue generation. As long as we stay in…

The following article was another one based on running ultra marathons. However, the more I read it, the more I thought there were lessons that could apply to running a business, so I’ve adapted it to bring out those tips. As someone who runs ultra marathons, but also a start-up, I try…