We go beyond traditional B2B marketing profiling. B2B buyers expect far greater personalisation in their interactions. We profile by customer behaviour and action – not just job function or industry. This helps you develop one to one relationships that deliver greater outcomes to your most prized accounts.
Using these valuable insights allows us to create unique and strategic campaigns that drive awareness. Our approach is to find the intersection of your brand’s ‘best self’ and what’s culturally relevant right now within your buyer’s organisation. It’s this meeting in the middle that provides the core insight and driving force behind our campaigns.
- Market and customer research
- Customer segmentation and ideal customer profiling (ICP)
- Thought leadership strategy, development and execution
Case study – Rackspace
Analysis of Rackspace’s go to market strategy identified that its messages resonated with just 11% of the cloud market in Australia. Detailed customer segmentation uncovered clusters highly suited to the vendor, totalling 51% of the market. In-depth value propositions created to provide vendor with assurance of whom they were speaking to and what resonated with them.